Lourdes Hgu

I have spent a considerable amount of time working in various areas of the iGaming sector, assessing the industry not so much from an operator’s perspective as from that of the customer themselves. I wanted to bring as much clarity as possible to the rules surrounding modern gambling entertainment. In practice, this didn’t always align with the brands’ own positioning, so over time I began to give serious thought to launching my own project. I am now at the helm of a portal whose philosophy of providing transparent information to players is entirely in line with my own, enabling us to change the Australian gaming landscape for the better.

My Experience

My career in the gaming industry began in 2017 as a digital marketing manager at an iGaming company. Prior to that, I had successfully created SEO campaigns for the education sector, so my focus was on transparency, accessibility of information and thorough fact-checking. My next challenge was working as a content manager – I applied my knowledge and skills to a prestigious gaming operator, gaining invaluable experience in communicating the actual rules to a wide audience.

By 2022, I was working as an independent consultant specialising in iGaming and digital strategy – my experience enabled me to guide start-up brands in the right direction, whilst adhering to a policy of openness and a focus on the players’ needs. Today, as head of Auspokies, I oversee the editorial and product strategy for this portal.

What I Bring to the Table

• Information about Australian laws and regulations of gambling both in legal and grey markets.
• Well-structured and understandable methodology to evaluate online clubs that includes all important aspects that decent gaming operators should demonstrate.
• High demands for editing of articles. Texts should be well-structured, easy to read and understand. I do my best to add useful statistical data and personal testing to every game or casino review.
• Knowledge of processes aimed at attracting and retaining a gaming audience – SEO optimization, paid search, the principles of Google’s rankings, the basics of creating useful content, and so on.
• Meticulous verification of all facts mentioned – scrutinising the T&Cs published on brands’ official websites, comparing stated policies with actual gameplay experiences, and cross-referencing expert findings with players’ reviews and comments.

My Vision

Throughout my career, I have adhered to clear principles: openness, honesty and factual accuracy. I support any brand that is prepared to provide information about itself in precisely this format, helping to set out its rules in the form of structured reviews. My aim is to make gambling as accessible as possible for every Australian player, regardless of which site they choose from among the top online casinos. I believe that the most important factor in achieving this is ensuring the iGaming audience is as well-informed as possible, and I am confident that we at Auspokies will succeed in doing so.